Country: Brazil

Site: Praia Grande (beach)

Target: Local community and residents; schools and students; staff; civil society.

Short Description

“Action and Transformation - From Beach Cleanups to Public Facilities” highlights a creative approach to waste management and community engagement through partnerships and innovative recycling methods.

Initiative overview: in collaboration with Ecolocal Brasil, the project transformed waste collected from beach cleanups into practical public facilities. This included the creation of toy boxes for collecting PET bottle caps, signs for waste disposal, and benches made from recycled materials.

Materials and process: waste from the 2022/2023 beach cleaning season was repurposed into thermoplastics for new products. Non-recyclable materials were compacted and transformed into functional items such as trash cans, toy boxes, and signage.

Community engagement and impact: the campaign utilized social media, including Instagram and Facebook, to raise awareness and promote the project. Public facilities and ecological walks served as platforms to educate beachgoers about recycling and waste management. The campaign video garnered significant engagement with 26,626 views, 886 likes, and 92 comments, demonstrating widespread community interest and support.

This initiative not only improved beach cleanliness but also promoted environmental awareness and practical recycling solutions.