Country: Mexico

Site: Playa 88, Punta Esmeralda (beach)

Target: Local community and residents; schools and students; staff; tourists and visitors.

Short Description

Basket PET is an innovative idea that contributes to community engagement, while gamifying the process of plastic waste recycling. Implemented in 4 different sites, the baskets were adapted to the conditions and needs of each place, with the participation of staff from different areas and collaborating companies.

Users remove and dispose of plastic bottle lids, empty the liquid residue in a dedicated tank to avoid contamination, and toss the bottle in the basket to dispose of them in the container. Pallets were reused to transform the them into containers. This project encourages the correct disposal of PET in a unique and fun way.